Thursday, May 13, 2010

When the Social Networks arrive


The first incursions of the social networks in the Literary Peru where through Facebook. At the beginning was rare to received a message with the phrase: ‘Editorial Planeta wants to be your friend’, but then we became used to it. Most of the independent publishers signed up to Facebook to post their book presentations and news.

Many publishers still have regular profiles, but some of them have switch to the ‘Page’ option, that allows them more option: for example, people can become ‘fans’ of them.

The ‘Page’ interface makes easer the interaction between users and companies-institutions. It is not necessary to have to ‘add’ o ‘accept’ every single person. The ‘Page’ also offers statistics of their participant users. It is possible to know have people are part of it, their age, sex, country and how often do they interact with the page.

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