The revolution that we call ’Web 2.0’ has less ten years but it has become an everyday issue in a very short time and many of us cannot imagine our lives without it. Not only because it had offered a new personal and social experience but also because it had been used as an economical, politic and cultural platform.
In this work I will try to show how that also had been used in the literary field in the Peruvian context and the influence and perspectives of it for the future. At the same time, I will not only try to explain the Peruvian literary virtual space, but test the effectively of the system also through a project (Red Literaria Peruana’s Page in Facebook) .
First is necessary to know the context of how the internet became a place (or non-place) of interest for the institutions and agents that in the beginning didn’t find a way to take advantage of it and now it looks as one of the most interesting markets for the present and the future. Enrnesto Laddaga explains the situation:
An increasing number of artists and writers presuppose that the space of circulation defined by print capitalism (public space of the classical type) is declining, while a different space of circulation (let us call it “Webspace” is extending and becoming the support for new forms of subjectivization and community formation. (451).
We will work considering this idea of ‘Webspace, where all the participants construct a subjectivation of themselves at the time they get involve on the different virtual platforms.
While this work is not focused on how literature gets economic profit with the social networks, is unavoidable to mention that this is an important element and many companies of agents join the network because of that. Money is not the only reason, is also a way to be recognized and become important; those Peruvian institutions and literary agents get in to this game of exposing their immaterial labor. Thus, by the time they participate and interact, they are ‘commoditizing’ their intellectual or literary work. We should be surprised that Facebook is seen as a “una empresa constructora en la enorme Webpolis , una compañía que vende publicidad basándose en redes sociales" (Kiektik Sullivan, 1).[i]
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